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You can make more money when you sell
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your cakes by increasing your prices,
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selling more, or finding additional ways
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to make money out of your cakes. In this
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video, I'll share 10 ways to do these
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things, all which I've used successfully
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throughout my cake career. In case
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you're new to my channel, I started
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baking cakes and cupcakes from home and
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selling them through word of mouth and a
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Facebook page. And a year later opened a
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storefront, which I grew and eventually
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sold. Throughout that journey, I had to
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figure out ways to make more money to
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pay the rent and all of the other costs
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associated with selling cakes. And now I
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consult with cake businesses to teach
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them how to do the same. Let's start
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with ways to increase the prices you can
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charge for your cakes. Number one, offer
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customization. If you sell different
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flavors of cakes, you'll know that you
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can charge more for cakes made with good
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quality ingredients compared to
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supermarket or grocery store cakes. But
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if you can customize your cakes, you can
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charge even more. Basic options could be
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to add a name or a message or to change
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the color of the frosting on a cake. But
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the more specialized or customized you
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make your cakes, the higher you can make
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your prices. Think of themed cakes,
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sculpted or 3D cakes, special occasion
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cakes, wedding cakes. The more you can
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offer as far as styles and designs, and
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the more elaborate those are within your
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skill set, of course, the more money you
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can make when you sell those cakes.
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Number two, be unique. When a lot of
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people make cakes like yours, you'll
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have more competition, which drives your
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prices down so that you can compete with
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everyone else. Reduce or eliminate your
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competition by offering something
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unique, for example, flavors that can't
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be found anywhere else. Or be the only
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person to offer delivery or even
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shipping. Be the only person in your
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area to work with fondant or jump on
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early cake trends to capitalize on those
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orders like striped cakes back in 2018,
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comic cartoon cakes in 2022. these
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vintage zodiac cakes and whatever other
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trends you notice cropping up. Of
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course, it's easy to say offer custom
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designs, offer unique styles, but that
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might mean improving your cake
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decorating skills. And that's where I
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come in. My cake school has online
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courses teaching hundreds of cake
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designs and techniques to master the
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basics or to take your decorating skills
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to the next level. You can take a free
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7-day trial of my all you can cake
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membership, which gives you access to
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everything on my cake school to try it
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all out risk- free. Just click the link
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at the top of the screen or go to
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britishgirlbakes.com.
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I hope to see you there. With
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instruction and practice, you'll watch
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your cakes improve and feel more
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confident increasing your prices. Number
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four, building a reputation for yourself
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will also enable you to charge more for
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your cakes. Encourage reviews on Google
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or Yelp with a sign in your storefront
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or a sticker on your packaging. Focus on
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excellent customer service with quick
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replies to emails and messages that are
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helpful and friendly. Grow a following
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on Facebook or Instagram to show social
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proof that others love your cakes.
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People are willing to pay more when they
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have confidence in the product they're
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buying. Moving on to ways to sell more
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cakes. It's worth mentioning that yes,
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you could lower your prices and that
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would bring in more orders, but then
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you're doing more work to make the same
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amount of money. To keep prices the same
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or higher, try these ways to sell more
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cakes. Number five, word of mouth. It's
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free advertising and the most effective,
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too. Take cakes to events and
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gatherings. Give cakes away as gifts.
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And other free ways to get your name out
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there are by reaching out to local
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magazines or newspapers or online
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communities to see if they're interested
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in interviewing you for an article. Or
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maybe you can provide a cake as a prize
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for one of their competitions. I started
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out like this while I grew my at-ome
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cake and cupcake business, and it's
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shocking how effective word of mouth can
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be. After just a year, I couldn't cope
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with all of the orders at home. And to
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keep up, I had to get a storefront and
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hire help. Next, if you're into social
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media, I'm sure you've heard of content
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creation. Using photos and videos to
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promote your cakes on platforms like
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Facebook and Instagram. Increase your
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visibility by tagging your location on
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social media so people find you when
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they search locally. And grow a
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following of people who then know about
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your cakes and think of you the next
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time they want to order one. Choose
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popular themes and share photos of those
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like Minnie Mouse cakes or Mario cakes
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rather than obscure custom orders so
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that potential customers are more likely
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to see a cake that appeals to them and
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makes them want to order from you.
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There's a lot that goes into content
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creation, creating your setup and
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developing your strategy and filming and
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editing. And I teach all of this in my
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creator academy. Click the link in the
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top of the screen to join the weight
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list or go to britishgirlbakes.com.
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Number seven, networking is so important
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in almost every industry. Partner with a
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non-competitor, like a local ice cream
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shop, and recommend each other when a
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customer asks you for an ice cream cake
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or asks them for an actual cake and
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watch your sales grow. Instead of
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finding more customers, another way to
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sell more is to increase how much each
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customer orders. Offer add-ons. For
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example, if someone orders a cake, offer
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a dozen matching cupcakes, maybe at a
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slightly discounted rate. Or if someone
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orders cupcakes, you could offer a
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birthday smash cake add-on. Upsells are
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a great way to make more money on each
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order, too. Suggest a cake topper, a
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character, anything more elaborate, to
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sell more to your customers. These final
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ways to make more money out of your
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cakes are not about selling your cakes.
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They're ways to use your cake skills to
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earn money in other ways. Additional
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revenue streams. Teach classes in person
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or online. sharing a recipe or a
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technique or a style or a particular
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cake design. You can host classes in
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your home or talk to local cafes or
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restaurants or community venues or use
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an online platform like Zoom. Number 10,
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I mentioned earlier that you can take
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photos and videos of your cakes to find
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new customers. You can also monetize
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content like photos and videos, making
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money by sharing them on a blog or
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website or YouTube or Instagram, Tik
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Tok, Facebook. These can be more
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profitable than selling cakes. And of
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course, you can combine both selling
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cakes and creating content with them to
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create two incomes. Take my content
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creator course to learn all about how to
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do this successfully. Join the weight
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list by clicking the link at the top of
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britishgirlbakes.com.
